Behaviour Change Communication & Policy Lab
Turning Research into Action
An interdisciplinary research lab dedicated to designing, developing and testing evidence-based communication strategies to understand and influence behavioural change.
Turning Research into Action
The Behaviour Change Communication Lab at the Central University of Himachal Pradesh (CUHP) works to understand how communication strategies influence individual and community behaviours and how these insights can be used to design effective interventions.
We conduct independent, evidence-based research to identify which behaviour change communication approaches work, which do not, and why, generating insights that support better decision-making for policymakers, practitioners, and communities.
Our Vision
To become a leading research and learning center that promotes positive behaviour change through effective communication, improving public health and supporting sustainable actions for climate change.
Research Portfolio
Climate Change
Researching how climate information is framed, perceived, and acted upon across communities and demographics to drive pro-environmental behaviour.
ExploreHealth
Designing and evaluating health communication interventions that promote positive health behaviours, improve outcomes, and support informed decision-making.
ExploreBehavioural Research & Impact Evaluation
Applying rigorous empirical methods to measure and evaluate the impact of communication interventions on individual and community behaviour change.
ExploreRecent Posts
India’s Climate Diplomacy: Aligning Climate Transitions with Economic Development Priorities
India’s climate diplomacy aligns global climate transitions with economic development priorities through partnerships, policy frameworks, and institutional innovation.
Read MoreFrom Awareness to Action: The Power of Health Communication in Public Health
Why health communication is foundational to public health, and how strategic messaging bridges the gap between knowing and doing.
Read MoreGet in Touch
Interested in research collaboration, student opportunities, or working with us? We’d love to hear from you.